Tumi Photography / Brand Development
Challenged use of photography and design — elevating position in the global luxury market
Use of wider angles, sharp lighting, set design and product styling. Brought in photo team, retouchers and printers to set the tone and direction for seasonal lookbooks, ecommerce and instore materials.
Art Direction
Retouching & Direction
Set DESIGN
Design
6 Season Capsule Collection
Product Photographer
Nathan Sayers
Retouchers
Barresa Studio
Stylist
Aelana Curran
Stylist
Megan Krieman
Digitech
Jennifer Pinto
Printer
Earth Color
Printer
DCC
Lookbook / Catalog
Campaign / Brand Development
Ducati, Dror, Cool Hunting and Anna Sui partnerships, and Tegra-lite, Vapor (rebrand), Ticon and personalization program. In-house brand support through photography and brand development for full global rollout of these collections across all platforms for Tumi global marketing
Campaign Development
Art Direction
Visuals
Design
