Stone House Properties Branding / Strategy
Focused brand presence among local agencies and competitive tri-state realtors, while maintaining the legacy of a trusted, premium agency with a global reach
Challenge
Creating consistency in branding with many personalities and expertise, into one cohesive voice
Individualized color palettes and direction to present their own branding was provided. Brand guideline and print materials for the agents (listing book, mailers and identity), signage, billboards, video, social media, and advertising (print and digital) came from a one central brand umbrella. Working closely with one incredibly organized point person among the group of 30+ agents made the experience very smooth
BRANDING
Design
Copywriting
Advertising
Social Media
Marketing
Out of Home
Senior Designer
Farrah Hussain
Campaigns
With breathtaking views, an adorable pup named Sophie, and the wonderful personality of the owner, this long format proof of concept video was the model for showcase properties. Rich content slows the scroll and aimed at increasing acquisition for new followers. The greater strategy for client perception was to reinforce trust, introduce a sense of personality balanced with a professional and polished presentation. This property was highlighted in fall print ads, Instagram feed and stories, Facebook, and an argument that early walkthroughs with a willing client can easily be captured and edited for a competitive property campaign within the agency landscape.
CAMPAIGN DEVELOPMENT
VIDEO EDITING
COPYRIGHTING
PRINT / SOCIAL MEDIA
Camera
Susan Consolati
Mt Washington Essential House Tour
IG Reels
Mt Washington Through Sophie’s Eyes
IG Reels
We love our community campaign
Being an expert in the field is being part of the community. The Stone House Properties agency and each agent individually donate their time and money to multiple causes and it was important to show them away from their properties. Not only does this add a tangible humanity and provide a rest to feed about their properties, it allows the businesses, schools, natural beauty and initiatives to be prominent because it is where their clients are looking to see. This campaign also served as a community guide for places to see and visit to reinforce the trust you can place in your realtor.
Advertising / Promotions
Property Listings & Social Media Promotions — Social / print / Digital
In a busy agency, figures and listings changed often, but started with the monthly guides that spilled out into social media. Social media calendars were planned monthly with weekly themes to unify a vibe or set of properties.
Print and Digital advertising
